OPTY.NC is the brainchild of two industry experts and friends, Cate Lilja and Karissa Mather. Their shared passion for wellness, gut health, clean ingredients and the occasional glass of wine led them to start OPTY.NC and develop all-natural, optimised skin health products for the ingestible beauty category.
Having each spent decades working for some of the largest health and beauty companies in the world, Cate and Karissa dreamt of developing their own natural, food-based, ingestible beauty supplement – something that truly reflected their sustainable values and desire to empower people with scientifically backed results.
“Now, several years on, we are offering and developing all natural, food-based, scientifically validated solutions to optimal skin health via the gut,” says Cate. “It’s so rewarding to be 100 per cent happy with the finished product.”
Karissa’s interest in wellness is a lifelong passion. A family history of bowel cancer made gut health a priority from an early age – long before it was a popular wellness topic.
Karissa’s career in marketing spans more than 20 years. She spent the first chapter working in New York for some of the most famous names in beauty including Estée Lauder and MAC.
While living in NYC, she began researching the connection between gut and skin health, and as her interest in the subject deepened, so too did her passion for wellness and a more holistic approach to feeling good.
“Skin health is a long-term goal and it starts in your gut,” Karissa says. “It’s okay to use external skincare and cosmetics, but it’s important to realise whatever we’re trying to mask is an indication of our overall health. That’s why ingestible beauty is really changing the way we think about skincare.”
“I want people to be the best versions of themselves,” Karissa says. “Everyone is so busy these days, we want to provide quality, effective, natural, food-based ingestible supplements that are easy to use, taste great and really work.”
Natural health has been an integral part of Cate’s personal and professional life since her 20's.
Cate turned to natural therapies to help restore strength and vitality while suffering from adrenal burnout and a seriously depressed immune system. This prompted her to switch from studying a Biomedical Science degree to Applied Science, majoring in Naturopathic Studies.
“This gave me a solid grounding in the importance of gut health and the power of nutrition and herbal medicines to affect real, meaningful change within the gut and body,” Cate says.
She proceeded working in product development, creating supplements and ingestibles within the nutraceutical, cosmeceutical and health food sectors for 15 years, blending the intelligence of nature with scientific innovation.
“The link to gut health was obvious – your skin is like a mirror to your internal health. I hope people start to recognise that what’s going on inside is reflected outside,” Cate states.
“There have been so many exciting milestones along the way but more than anything my focus has been on helping people feel well.”